Do’s and Don’ts of Mobile Game Development for Mobile App Developers

Evolution of smart phone devices like iPhone, Android, BlackBerry etc. has changed the way of people thinking about mobile games before. Developing the same for iOS, android or blackberry devices could be quite an attention seeking process, specifically if you have just entered into mobile game development. Many experienced mobile application developers, even though having years of experience in developing variety of mobile apps, fails to develop successful games due to forgetting some of the important gaming aspects.

Developing a game for mobile has become vital part of mobile application development industry due to its immensely growing popularity. If you are taking baby steps into mobile gaming and wish to start with bang, then do keep in mind below mentioned do’s and don’ts for mobile game development.

• Do keep in mind the limitations of mobile devices! Many novice mobile developers often forget the practical limitations of mobile devices while developing game for mobile devices, which leads to failure of the same at the end.

• Don’t copy some already popular games! Many developers often copy already successful games to make their first game development process less complex, as it won’t help you get attention from target audience. Don’t just blindly copy, but take idea from it or take it to next level with your imagination.

• Do keep in mind screen resolution of mobile devices! It is very crucial to design game by keeping in mind type of devices available in market. Android comes in variety of handsets with different resolution, whereas iPhone has different screen size. So, decide the device first to develop successful game.

• Don’t forget the importance of appropriate marketing and promotion! The success of your game is heavily depended on the way you project your creation through marketing and promotion. Plan and workout on marketing strategies from the beginning will help you get success of your mobile.

• Do keep in mind who is your target audience and what they expect from your game! Decide your target audience first, whether you wish to design creation for toddlers or kids or for youth, and try to know what actually they expect and want. Try to conduct some research and feedback for the same.

• Don’t forget the importance of sound! Sound is key element of mobile game, so do pay lot more attention while incorporating sound within the same. It should be appropriate and suitable to the type of game you have developed.

• Do try to release your game with free version to get instant catch by target audience.

• Don’t overlook UI and character design of your creation.

• Do get familiar with different game engines and SDK’s of different platforms.

So, above we see some of the effective do’s and don’ts of mob game development that every mobile developer should keep in mind while developing game for variety of mobile devices.

Copyright © 2012

Mobile Gaming Industry – Generating Big Business From Small Devices

In the year 2007, Apple Inc. gave a whole new meaning to mobile technology by launching its flagship device – the first-generation iPhone. The device acted as a boon for a mobile game development sector, which was otherwise growing with a “snail’s speed“. Later, in the year 2008, the Internet giant Google also released “Android OS” and this eventually started a war of apps, and both became fierce competitors. However, this proved fruitful for the smartphone users, as the competition resulted in the development of better mobile gaming apps with excellent graphics, fascinating game play and superb sound systems.

The Statistics and Predictions

With the pace of time, companies brought advance tools and technologies to develop more sophisticated gaming apps, to allure a bigger chunk of mobile enthusiastic population. As per recent statistics, in the year 2010, the smartphone and tablet gaming app sales reached $898 million, and it is expected to generate a revenue figure of $1.6 billion by the year 2015.

The overwhelming response experienced by the mobile gaming apps can be seen by the following facts –

  • 53% of smartphone owners play mobile games on daily basis
  • Smartphone users spend 14.7 hrs per month, playing mobile games
  • 93% people pay for gaming apps
  • 100 million mobile gamers in U.S. alone
  • 700 million download of Angry Birds app
  • Tiny tower generated $3 million from in-app purchase
  • Major revenue generation is via advertisements

It is worth mentioning that the above figures show only a small insight of the entire mobile gaming industry. However, with the technology evolving with each passing day, the popularity of mobile games is expected to break all the previous records.

Freemium Model or Paid Model – The Game Changers

The task of selecting the right medium for revenue generation has always been a game changer. There are three main revenue models in the mobile application development industry:

  • Free Apps – The apps were supported with advertisements, to support revenue generation.
  • Freemium (Free + Premium) Apps – Free to download apps, but with in-app purchase options.
  • Paid Apps – One-time payment for all the features.

No doubt, the freemium model has proven fruitful many times, but the major revenue generation is still carried by paid game apps. In addition, the predictions by experts state that, the revenue from free, ad-supported games is expected to grow by 12.3%, by the year 2014. Therefore, with free applications missing the “Spark“, and freemium apps showing better potential, the prospects of being innovative and effective are higher in the latter. As a result, one can sense a balance in revenue generation between paid and freemium apps in coming years.

Word of Mouth – The Main Reason Of Downloads

No matter whatever the medium is, physical or virtual, the “word of mouth” always serves as an efficient way of promotion. Even as the companies are spending heavy to promote their gaming apps, the statistics suggest that “word of mouth” medium of publicity still holds the number-one position in effectiveness. As per a recent survey:

  • Around 50% of adults learn about new gaming apps from friends and family.
  • About 40% of adults learn from app stores, after reading the user reviews and hot list.
  • About 25% of adults learn from social media sites.

However, there is also a long list of mobile gaming websites with a heavy influx of web traffic, present over the Internet that provides game reviews, upcoming apps, cheats and tips. So, companies should concentrate on utilizing all types of efficient media channels to acquire maximum coverage and ensure 100% promotion of their apps.

With mobile gaming apps available for free to play, it is easy to fall-in and get absorbed in them. Furthermore, from above statistics one can easily sense the increasing popularity, the higher growth rate and the potential in Mobile Game Development Industry.

The Rise of Multiplayer Mobile Games

With the increasing popularity of mobile games, more options are becoming readily available for users. Multiplayer games have already been a huge success on consoles and PCs. Now, their numbers are increasing for mobile devices as well. Technology such as Bluetooth and 3G allows more and more players to connect and enjoy some friendly competition.

One reason why this type of game has been so effective is that mobile users like to stay connected to others via their devices. These socially minded people are much more likely to engage in gameplay that allows them to interact with other players instead of opting for single player options. Rather than challenging a generic computer opponent, they’re able to test their skills against other people.

Multiplayer games do not have the same diversity as single player games, but there are quite a few options available. Some of the most popular multiplayer games have a gambling theme, such as blackjack or poker. Others feature well-known classic games such as Checkers or Chess. Many of these multiplayer games are often based on console or PC games. The themes and gameplay for these mobile games offer similar, yet scaled down versions. However, with most game companies targeting casual gamers instead of hardcore gamers, the lack of high-quality graphics has not been as much of an issue. Also, the focus on casual gamers gives game companies a wider net to cast when promoting their products.

As mentioned earlier, technology has also been an important factor in popularizing multiplayer games. The earliest versions of multiplayer games only allowed two players to compete due to the limits of Infra Red technology. Thanks to 3G, it’s now possible for large numbers of people to participate in these games. Although Bluetooth does not have the same capacity as 3G in terms of numbers, it does allow a handful of people to play at the same time. With the improvement of technology, the demand for multiplayer games has increased accordingly.

The latest trend in multiplayer mobile games is the development of MMORPGs, or massively multiplayer online role-playing games. TibiaME, made by CipSoft, was the first of these to be released. This real time game allows you to explore and fight your way through the world of Tibia. Much like Blizzard’s highly popular World of Warcraft game, you can team up with others to perform quests or fight them in PVP, or Player vs. Player, mode.

Recently, Smart Cell Technology was developing a mobile version of the PC game Shadow of Legend. This game would have many similar features as TibiaME, along with some improvements. If it is completed, it will be the first cross-platform game to allow gamers to share the same account on their PC and mobile device. Due to a problem with 3D graphics, however, development has been suspended for the mobile version.

Multiplayer mobile games have come a long way from the original 1 to 1 player ratio. Being able to compete against several other players has given people the chance to interact more and enjoy a greater sense of satisfaction when defeating opponents. Multiplayer games are providing mobile users with another reason to stay connected and another way to get the most enjoyment out of their mobile devices. As demand continues to grow and improvements continue to be made, the popularity and quality of these games will continue to rise.